Cllr Matt Winfield, Reform UK Councillor for Bretforton and Offenham

About

About Cllr Matt Winfield

Reform UK Councillor for Bretforton and Offenham, Wychavon District Council. Former Mayor of Pershore.

I’m a local councillor who has spent years working in and around the villages of Wychavon. My job is simple: turn up, listen, and speak plainly for the people of Bretforton, Offenham and the surrounding villages.

The story so far

Years of local service, a clear new direction

Pershore Town Council and Mayor of Pershore

I was first elected to public office in 2019, joining Pershore Town Council. Over the years that followed I served on a range of committees and got stuck into the day-to-day work that keeps a town like Pershore running: parking, events, the high street, community grants, partnership work with local groups.

From 2022 to 2023 I served as Mayor of Pershore. The ceremonial side of the role mattered, but what mattered more was the chance to meet hundreds of residents, business owners and volunteers, and to find out, in their own words, what was working and what wasn’t.

Why Reform UK, and why now

I previously stood as a Conservative. I’m honest about that because residents deserve honesty. I left because I no longer believed the party was listening to the people whose votes it relied on. Reform UK, by contrast, is doing the unglamorous work of putting common sense back into local government: lower waste, straighter answers, real accountability.

In October 2025 I stood for Reform UK in the Bretforton and Offenham by-election, triggered by the resignation of the sitting Conservative councillor. Residents backed Reform with 43.5% of the vote, more than double the Conservative share, and a comfortable lead over every other party. I take that result as both a mandate and an obligation.

What I’m focused on as your district councillor

Wychavon District Council handles the things people actually notice: planning and development pressure on green-belt villages, waste collection, council tax, housing standards, parking, licensing, environmental health. That’s where most of my time goes.

Underneath all of it sits the bigger question for our villages: how do you protect their character against a planning system that often seems designed to ignore local voices? My job is to be the voice that gets through.